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It's Almost Game Time - Biz Dev Season Is Here - Agency Inner Circle #13

Is your engine revving already?

Author

Tim Kilroy
13 Aug • Estimated Reading Time: 4 minutes

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Table of Contents

It’s August, People!

In the world of agencies, there are two primary “biz dev seasons” - Jan-Mar, when brands realize that Q4 wasn’t great, next year budgets need to be assigned and they need a change…

The other season is RIGHT NOW. From early-mid August through Halloween has always been the hot time (in my agencies anyway) to build new revenue.

So, if you aren’t creating content that builds your presence and authority, aren’t warming up the old cold email machines, hitting your agency referral partners and asking your existing clients for referrals, then what the actual heck are you doing?

Listen, the Olympics are over, you aren’t going to score a cheap last minute share in the Hamptons, and as of last week, the Canada geese were starting to make a beeline south… All of that plus the great browning-ing (you know, when your lawn gets all crunchy and the saddest trees start to curl their leaves at the edges), it’s time. Summer is still here, but fall is waiting impatiently in the green room. Do not wait to get moving…

If you have sales/lead gen questions, post them in Slack (or grab a call w/me).

Some Sales Resources For Ya

OK - Rapid fire sales resources for you:

  • Modern Agency Sales: Tim Keen’s LinkedIn to lead masterclass is kickass.

  • Agency Kickoff: Need some help getting started with building your pipeline? Agency Kickoff is group coaching that will get you moving ahead ASAP and it starts at $249/mo.

  • Fanatical Prospecting: Wonderful, classic book on the art of generating leads.

  • The Badass B2B Growth Guide: Josh Braun is a masterful teacher and at $197, you can’t get a better outreach class than this.

  • Apollo: This is the best value for cold email prospecting & sending. (Seriously, if you aren’t doing outreach already, why not?) Also, Apollo Academy is a free resource that teaches you what to do with Apollo and with other platforms like LinkedIn & more.

  • To Sell Is Human: This is a masterclass in presenting information in a compelling, human way that will improve your sales, of course, but also improve your communications skills everywhere.

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