Everyone Is Busy, So This Will Be a Short-y

You've got a lot on your plate...

Author

Tim Kilroy
29 Nov • Estimated Reading Time: 7 minutes

In This Week's Edition...

Black Friday Is Here - Keep Your Wits About You

It is stressful during the holidays. But remember, the holiday season isn’t defined by 1 day (Black Friday). Consumers have pulled spending forward so that spending increases start earlier in the season and there is less of a last-minute bump. Your ecommerce clients are getting better at logistics, and hopefully stock levels are good so you can keep on spending - but if today is a dud…chin up…there is plenty of holiday season left and we’ve seen more and more spending throughout the Cyber Weekend. Don’t spend trying to catch up - you won’t win that game - make sure that you and your clients are thinking increasing CvR & AOV (even if that work starts on Monday). Better CvR & AOV makes escalating media costs a lesser concern.

How Are You Maximizing The Rest Of The Year?

Most of ecommerce and B2B marketing craziness starts to abate somewhere around Dec 15 or so…that leaves you with about 2.5 weeks before everyone is back in full swing. Here is how you should be thinking about using that time:

  1. Building better client relationships: Start with a BFCM post mortem and give them tips for next year.

  2. Building better team relationships: Recognize your staff and reward them for their hard work - an unexpected grant of PTO, holiday gifts & cash, of course make your team happy. But find ways that you can show how much you appreciate them…

  3. BFCM postmortem: What was great and terrible about BFCM. Did you have the right staffing levels, did you have good workflows, reporting and spend management? Find at least 10 things you don’t want to repeat next year.

  4. Ready for next year? You know where you are going to end up this year - are you locked and loaded for next year? Revenue plan? Hiring plan? Org chart planning? Margin & costs planning?

  5. Do you have a self-care plan? You and your team are going to need a little self care after the holidays…make it a priority for you and your team.

BFCM Deals You Should Know About

  1. Agency Kickoff VIP - Save $1250: Agency Kickoff VIP has been called “The best money I ever spent on my agency” and another client has said “…this is a coaching program that gives a shit…”. Agency Kickoff is a high touch group program. Agency Kickoff VIP is a high touch group program with a 1 on 1 twist. In addition to the weekly personalized feedback and 2x monthly office hours of Agency Kickoff, VIP also gets you a 1 on 1 strategy meeting & 6-12 month go forward plan, a strategic review meeting & every month, a custom 1 on 1 coaching session. Until Dec 3, we are waiving the $1250 strategy fee and letting you jump in for just $749/mo, cancel anytime! Sign up here!

  2. Beehiiv: Beehiiv is simply the nest newsletter platform anywhere. I love it. Use code BFCM at checkout and get 20% off an annual plan. Or, if monthly is your jam, get a 30 day free trial and 20% off your first 3 months.

  3. Instantly.ai: Instantly is a terrific gen of a cold email tool. You can get some free sending domains as part of their BFCM deals. They also had a $1 deal on a Growth Plan - I took advantage of it, but can’t find it now…

Quick (And Hopefully Yummy) Bites

Thanks To Our Sponsor - The Rundown AI

Learn how to make AI work for you

AI won’t take your job, but a person using AI might. That’s why 1,000,000+ professionals read The Rundown AI – the free newsletter that keeps you updated on the latest AI news and teaches you how to use it in just 5 minutes a day.

Our sponsorships are ads (obviously). But some of the companies or services linked in our content may pay us a minimal commission if you buy something from them. The potential payment is never a factor in what we link to, and we have direct experience with every company or service we mention in our content.