The Studio Ghibli Armageddon

The Robot.txt (ha - its the table of contents)

• Bombshells Dropping Everywhere

• AI + Research

• It’s A Bird, It’s A Plane - Its An Ad!

• The Robots Aren’t Going To Save The Economy, So Wh …

• News & Notes

• Thanks To Our Sponsor - Morning Brew

Bombshells Dropping Everywhere

OpenAI just dropped a creative bombshell. So did Anthropic.

Between OpenAI’s insanely good new image model (basically DALL-E 4 with steroids and nuance PLUS the really increased writing ability of 4.5) and the latest version of Claude (3.7), your creative team just jumped for joy or ducked for cover.

These models are better for all sorts of agency stuff:

• Mockups, pitch decks, video thumbnails, banners, product images, full on ads, videos (soon I hear)… everything better, faster and on point.

• Naming, writing, outlining, editing, ideation… everything better faster and on point.

• Drafts for emails, ads, headlines, ad copy, blog posts, site copy, product descriptions…everything better faster and on point.

I am a graphic design idiot and check out this stupid image I made in about 18 seconds in ChatGPT this morning:

Your creative process just took some Adderall, a Prime Energy & a Zyn. Some of your team might be scared that they won’t have a job. I’m not saying fire your team—I’m saying train them in tools that make their best ideas 5x faster to test, iterate, and deploy.

This is new world where the cost of generating creative and text is rapidly dropping to zero. You know what that means?

Your creative team is now in charge of being CREATIVE rather than working the tools of creation.

Get your team to lean in to using AI for every bit of efficiency and digging deep. into their imagination, empathy & soulfulness to direct the tools to create extraordinary things.

BTW, so many agencies are so busy with creative for their clients that they don’t generate enough creative to build their visibility in the market. My new & revised 12 week GEN+ program was built for this exact moment. Start with The GEN+ Visibility Snapshot…a short diagnostic that shows you where your content system is thriving… or choking.

AI + Research

Here’s what’s dying:

• “Spray and pray” cold outreach.

• Poor discovery calls.

• Tell me about your business” as an opening line.

AI can and should make your company and prospect research smarter, faster, and more relevant.

It has never been easier to be relevant in your prospecting. No more guessing. No more winging it.

Want to know how a prospect makes money? AI can tell you.

Want to find their pain points, product gaps, or growth moves? AI can surface those in minutes.

Want to find who the decision makers are? AI makes that a piece of cake.

Want to write an email that doesn’t sound like it came from a bot? Well, now you can use a bot to write it better.

This is how you prep for discovery calls that convert.

This is how you position your agency with precision.

Want to see where your sales system stands? Run through the FYFS Sales Scorecard and I’ll send you a mini-report.

It’s A Bird, It’s A Plane - Its An Ad!

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• Automated Lead Enrichment With 10+ Data Sources

• Full Email Deliverability Management

• Multi-Channel Outreach Across Email & LinkedIn

• Human-Level Personalization

Free up your sales team to focus on high-value interactions and closing deals, while Ava handles the time-consuming tasks.

Book a demo to see how Ava can 10x your outbound.

The Robots Aren’t Going To Save The Economy, So What Can You Do If The Market Goes to 💩

Let’s not pretend the economic vibes are immaculate right now.

A few things to check this week:

• Margin awareness: Are your profitable clients subsidizing your bad ones?

• Cost controls: Where can tech or AI cut real hours—not just hypotheticals?

• Retention focus: Have you earned next month’s renewal yet?

• Differentiation: What are you saying right now that no one else in your category is?

This is the stuff that keeps agencies alive when everything else feels wobbly.

It’s not sexy. It’s just smart.

News & Notes

This Is Number 50! This is the 50th edition on this newsletter - thanks for reading!

Special Friday Edition Coming: On Friday, we are going to talk all about sales - from lead gen to sales handoff…it is gonna be a good one.

Now for a little fun (because it’s April Fools)

Here are a few of my favorite stunts from today:

→ Duolingo launched a fake 5-year global cruise in partnership with Carnival. Learn Spanish while eating shrimp cocktails in international waters. Sure. Sign me up. Via Adweek

→ Razer dropped the “Skibidi headset,” which translates Gen Alpha “brainrot.” Probably more useful than your last pitch deck. Via The Verge

→ Dunkin’ played it straight: no prank, just a promo code for 1 million free coffees. Because sometimes the most unexpected April Fools joke… is sincerity. Adweek again. (And there were lines out the door at my local Dunks today…)

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