In This Week's Issue

• Welcome!

  • Poll Results: Best Lead Gen Channel

  • Resources

  • Best of the Slack

  • News & Notes

  • Thanks To Our Sponsor

Welcome!

Well, on behalf of all the admins, I am super glad you are here. Really.

Woah. It’s kinda stupendous.

There’s about 150 of us so far. We’d love to have more - please forward this email to anyone you can imagine who’d be interested and invite all your friends to join us at https://www.agencyinnercircle.com.

Poll Results: Best Lead Gen Channel

Over the last few weeks, we’ve been asking all of you, plus our collective networks of marketing agencies, and we’ve found data that is completely unsurprising. 72% of agency leads came in through either a client or partner referral. One would think that a vertical of marketers could do better than to rely overwhelmingly on referrals…it’s hard, we know. But there are wonderful resources like Tim Keen’s (one of our admins) Modern Agency Sales program that helps you use LinkedIn as a serious lead gen opportunity.

Resources

We want to keep the value in this free group really high. So we are adding more elements to it. We’ve put together an Agency Inner Circle Notion page that we will keep up to date with everything that’s happening. One of the best things is the calendar - we’ve got some great folks coming in to talk to you all. I hope you will join us. We’ve got a discussion with Tim Kilroy & Taylor McMaster happening on Thursday May 23 at 10am eastern talking about Account Management. I hope you will join us and ask questions!

We will be adding a content library in the coming days - stay tuned.

Best of the Slack

This week, we talked about (amazon link ahead) Atomic Habits by James Clear.

We also chatted about a terrific prospecting platform for those of you who are looking for ecommerce marketers and want to be able to have tons of data about them before you do any outreach. It’s called Charm.io, and check out a walkthrough in the group and learn about the crazy discount you can get through your buddies here at Agency Inner Circle

News & Notes

• So, Google Did A Thing: Google did something crazy & launched AI-overviews in the US - most hate it. See the coverage of the launch by Search Engine Journal and, of course, feel the hate over on Xitter

• TikTok’s Last Green Mile: Despite potentially getting ready to ask for its last meal, via TechCrunch TikTok is rolling out a $1mm social creator fund. Too little too late to show everyone that they aren’t coming to steal all of our data and spread propaganda? Who knows.

• This Is a Strategy? Yup, in this podcast, Molly Baker of Indie Consulting talks about how she sells 5 figure strategy packages (before they even think about busting out Ad Manager).

Thanks To Our Sponsor

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See you next week.