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Agency Positioning Guide
Learn Agency Positioning the AIC Way
Digital marketing since 1997. Agency leader since 2001. Agency exits in 2009 & 2017. Agency coach since 2018.
+4
Aug 18, 2026
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7 min read
Don’t let Agent Smith drown you in admin hell...
Agency Operations & Delivery
+3
Aug 14, 2026
There's a reason why great chefs have a kitchen full of staff
+2
Aug 11, 2026
5 min read
Functional movement, function medicine, functional management?
Aug 7, 2026
Sometimes less is more...
Aug 4, 2026
It sounds really simple. They said YES. Now what do you do?
Jul 31, 2026
6 min read
This path isn't easy, but I'm really glad you've chosen it.
+1
Jul 28, 2026
4 min read
We've all been taught a pretty skeevy way of pricing agency services...
Jul 24, 2026
Alas poor Yorick...all that glitters is not gold... and some other Shakespeare stuff.
Jul 21, 2026
This is like a game of Clue - you need to know the who, what, where & how before you start winning business.
Jul 17, 2026
You know how to do the stuff you do - but the other stuff can be mysterious.
Jul 14, 2026
Your agency needs assets to activate your clients
Jul 10, 2026
I know all the words...but they've never been put together like that before.
Jul 7, 2026
It's a rough spot to build a business from...
Jul 3, 2026
What a Georgian woman and a Jamaican man taught me about what it means to be an American.
Jun 30, 2026
8 min read
Are you showing your John Travolta face or your Nic Cage face.
Jun 26, 2026
You are definitely one of those...
Jun 23, 2026
Positioning + Content = Yummy, juicy, delicious thinking that brings all the brands to the yard
Jun 19, 2026
You've got to remember who your website is for...(hint - its not you...)
Jun 16, 2026
You've got to be the Jensen Huang of your agency.
Jun 12, 2026
Elon Musk is a trillionaire; you and your client aren't on the same page. What matters more?
Jun 9, 2026
It's really not that hard. Just follow these simple, simple rules. And don't be a D-bag.
Jun 5, 2026
Clarity, a light touch, and an invitation to change is her superpower.
Jun 2, 2026
Pitching better is mostly a waste of time.
May 29, 2026
In Inner Circle 156 we talked about why to build a beacon, and today we're talking about how.
May 26, 2026
Don't miss out on agency growth opportunities because you don't understand meerkats.