Summertime & the biz dev is...really f'ng hard? - Agency Inner Circle #5

Table of Contents

• Are You Ready For Some Summer?

• Tools That You Should Probably Know About

• Best of the Slack

• Thanks To Our Sponsor - AdQuick

Are You Ready For Some Summer?

Summer is a terrific time of year. The weather is good & outdoor fun abounds. It can be miserable. Between your staff being on vacation and clients enjoying the summertime fun, biz dev often comes to a grinding halt during the summer months. If you are in a good position in your agency, it shouldn’t be a terrible blow.

If you aren’t, then you might feel like your up sh*# creek without a paddle. So your prospecting probably needs some kind of urgency to spur action. Discounts aren’t likely to be the ticket - so get creative:

• Is there an event coming up that can be used as some kind of deadline?

• Is there a change in the industry that is happening soon (like SPF & DKIM anti-spam efforts from Google & Yahoo earlier this year) that can can be a reason to take action?

• Is there a seasonal change afoot where getting ready early creates a measurable difference and benefit? (Q4 for instance)

• Is there a current market trend that the prospect should jump on or avoid?

FOMO (fear of missing out) works, but that tends to diminish as you scale the sophisticated target ladder.Usually the thing that can drive faster action is the possibility of helping the prospect avoid or capitalize on something immoveable (also chages or calendar events, for instance).

Tools That You Should Probably Know About

I know a lot of you are super-duper technical and are web wizards. I am not. So here are some new tools that I run across recently that I think are really useful:

• Gamma App: Think of this as Chat GPT + Webflow + Powerpoint. I am a completely inefficient site builder, and I knocked out TruTargeting.com in less than 2 hours.

• Beautiful.ai: Powerpoint always has been a scourge on humanity, Beautiful makes presos easy.

• Productive.io: TBH, I am shocked that I didn’t know about this platform previously, but this is a pretty robust agency management system that covers project management, invoicing, capacity management and a TON of other stuff at a really compelling price.

• Charm.io: This is, simply, the most complete and comprehensive prospecting and research database for those that sell to ecommerce folks. I have special pricing for Agency Inner Circle readers…seriously WAAAAAY below where you can get anywhere else. Send me a message at [email protected] ASAP and I can get you all the details. It doesn’t really matter your size, I know that I can find an subscription to suit your budget.

Best of the Slack

Hard Mode vs Easy Mode

Cold Email Teardown

Thanks To Our Sponsor - AdQuick

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