Are You Obsessed? You Kinda Have To Be...

In partnership with

If It’s Not A “Hell Yeah!” Nobody Cares…

One of the most counterintuitive things in building a business is that rarely is CONTENT DEPTH rewarded. Founders and experienced agency folks have a TON of breadth across their domain, but social algorithms (and potential clients) want to know what makes your heart thump, your eyeballs dilate and the hairs on the back of your neck stand up.

For instance, I know about agency growth (selling, sales process development, lead gen, GTM, marketing, partnership, upselling, cross selling, account management), I know about agency ops (workflows, management, QA, project management, capacity planning), I know about agency finances (P&L, profit tracking, cost control, efficiency monitoring, time-tracking, investment and financing vehicles, taxation issues), agency people ops (hiring, firing, team management, leadership development, team skill development, human resources, culture, team structure, etc), agency innovation & service development (service expansion, reporting and analysis, automation, technology development, AI), agency strategy (market expansion, acquisitions, exits, strategic client development, acqui-hires, when to buy or build, etc.).

Here is my passion rank for each of these:

1. agency growth

2. agency innovation & service development

3. agency strategy 

7. agency people ops

38. agency ops

189. agency finances

Guess how often I post about topics that are below 3 on my passion meter? ALMOST NEVER. So on the rare occasions where I am moved to post about those things, how much excitement do you think those posts generate.

If you guessed not very much, you are probably too generous.

But Wait, My Audience Will Get Bored If I Just Post About A Few Things?

As my daughter is fond of saying, “Guuuuuurl, pleeeeease!” Your audience might hang on every word you say…(as I am sure you do mine, right?!?!), but they are barraged with so many other messages every day. Some studies say 4000 ads/day, but the reality is that you probably on know about 70-100/day (Digital Silk), the average mobile phone user in the US gets almost 42 text messages a day, and Americans spend 12h 42m exposed to media (eMarketer). So your audience (heck even your family) is so bombarded by messages that they can’t even remember what THEY were saying, never mind your painstakingly-crafted thought leadership posts.

The battle isn’t about your audience feeling BORED. It’s you being IGNORED.

All of that marketing and media means that you are parsing through the equivalent of 100,000-150,000 words per day. If you are sleeping 8 hours a day, you are having to pay attention to essentially 6500-10,000 words per hours. And all of that information coming at you probably makes you want to respond to a few things, and contribute to the cacophony!

The battle isn’t about your audience feeling BORED. It’s you being IGNORED. If you have a killer message that floats out into the world 2x a week, every person who encounters your message has to integrate that with the 525,000 other words they had to content with over the last 3.5 days.

I dunno about you, but I have a hard time keeping a pair of socks together, never mind hearing, retaining and remembering to take action on 2 messages amongst a million words I am processing a week!

Yup - This Is An Ad For PodPitch

Since we are talking about messages and the importance of messaging focus, guesting on podcasts is a great way to get your message in front of audiences that matter. PodPitch makes getting those guest spots stunningly easy. Use this link if you want to save $100 on your 1st month.

🚨 Want to become famous(er), grab more customers, and 100X your reach?

Stop burning budget on ads and hoping for clicks. Podcast listeners lean in, hang on every word, and buy from guests who deliver real value. But appearing on dozens of incredible podcasts overnight as a guest has been impossible to all but the most famous.

PodPitch.com is the NEW software that books you as a guest (over and over!) on the exact kind of podcasts you want to appear on – automatically.

⚡ Drop your LinkedIn URL into PodPitch.
🤖 Scans 4 Million Podcasts: PodPitch.com's engine crawls every active show to surface your perfect podcast matches in seconds.
🔄 Listens to them For You: PodPitch literally listens to podcasts for you to think about how to best get the host's attention for your targets.
📈 Writes Emails, Sends, And Follows Up Until Booked: PodPitch.com writes hyper-personalized pitches, sends them from your email address, and will keep following up until you're booked.

👉 Want to go on 7+ podcasts every month? Book a demo now and we'll show you what podcasts YOU can guest on ASAP:

Book Your Incredible Demo Now

So You Have To Overcome The Noise With Passionate Repetition

If you go back to my passion list:

1. agency growth

2. agency innovation & service development

3. agency strategy 

You might think that I’d run out of stuff to say…but because I am passionate about this stuff, I think about it a lot. I play with concepts and ideas. I draw parallels between what is happening now vs earlier in my career, and trying to incorporate new insights and happenings into my thinking. It feels nearly ENDLESS to me.

The way that I think about this:

• agency growth is a theme

• prospecting is topic

• prospecting automation is a specific topic

I take that “specific topic” and run it through its paces:

• I think of a story, a rant & a framework that is relevant to that specific topic

• I think of ways to share each of those via text, video, visuals, etc.

See a quick and dirty example Google Sheet here

That just expands that topic that you might be bored with (agency growth) into a topic that your audience just can’t ignore. (See what I did there, I reverse the headline from above - damn, I am clever…)

Content is Art, But Selling Content Is a Science

This kind of multi-threaded approach to content - 1 specific topic becomes multiple pieces that can either be pushed out into multiple channels at once, or dripped out over time, is at the heart of GEN+. Now even if you have a small team of 5, that 1 specific topic can be attacked from the CEO/Founder level, the senior staff level and even “the new kid we just hired” level so that your agency ALWAYS has a thoughtful presence in the market at various levels of sophistication. And all of that is powerful in drawing clients to you, but also REACTIVATING and ENERGIZING them when they begin to look for your solutions.

GEN+ Opportunity

As we have clients develop their Go To Market motion through GTM OS or build their sales processes through Fire Yourself From Sales, we see that it is the sales and awareness content in the middle that could dramatically impact either awareness during cold outreach or act as a conversion multiplier in the sales process that is missing.

Through June 9, 2025, GEN+ will be bundled at no additional cost with a GTM OS or FYFS engagement.

Starting June 10th, there’s going to be new bundle pricing - it’s gonna be more expensive - so if you’d like to save $7500 and get really good at extending sales content so that you and your audience never get bored, get in touch.

Executive Function Issues Slowing Your Company Growth?

My wife, Julia Kelahan, has put together a fantastic “Focus Forward” executive function bootcamp. It’s a 6 week program that is geared towards entrepreneurs and solopreneurs who want to get the executive function issues on point. Learn more here.

Save $499 and Skip Inventory Headaches

With tariffs rising, tracking margins is more important than ever.

inFlow makes it easy to manage inventory, costs, and shipping—all in one place. Rated 4.6 stars across 500+ reviews on Capterra

Try it free and save $499 with code EASY499—limited time only.

✅ See how others are adapting with inFlow in our case studies

Save $499—Start Free

Our sponsorships are ads (obviously). But some of the companies or services linked in our content may pay us a minimal commission if you buy something from them. Potential payment is never a factor in what we link to, and we have direct experience with every company or service we mention in our content.