Vibes Vision & Value/s - They Can't Wait

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Visibility (Vibes + Vision + Values) Can’t Wait

They don’t even know I’m writing this.

But this agency, Ladybugz, is extraordinary. Not because they’re the biggest. Not because they’re sitting on the bleeding edge of innovation. They’re extraordinary because they’ve got their vibes, vision, and values totally 100% locked in.

I’ve known these folks for a long time, and they’re some of my favorite people in the industry. Their genius isn’t in some calculated growth hack or algorithmic domination strategy. Their genius is that they are themselves.

They love what they do. They love who they work with. They love how they work together. And they share it.

The TLDR? All their business comes from inbound referrals and partnerships.

No cold DMs. No spammy outbound. No panic about Meta CAC & sales call show up rates. Just being IN & OF their community.

What they actually do…

• They dedicate time to sharing their energy.

• They make cheeky posts (because they are cheeky).

• They celebrate their clients (and give everyone the warm fuzzies).

• They show off their bona fides (great for credibility, SEO, and yes—even LLM visibility).

• They show how they think about clients and work (collaborative, respectful, thoughtful).

• They show up where it matters to their market (and to them, too): events, podcasts, community spaces.

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Why does this work?

The Ladybugz team is phenomenal. But why does this approach work so well? It’s simple → they’re living out their Vibes, Vision, and Values.

• Vibes (How they show you what’s behind the curtain): Nothing manufactured. Just joy, passion, collaboration, and deep concern for client outcomes.

• Vision (How they serve who they serve): They are embedded in biotech. Podcasts, conferences, co-working at innovation centers… that gives them networking PROXIMITY, but it also gives them a front row to the industry PERSPECTIVE. They know their ICP’s goals, limits, and opportunities. That’s maxxing out their RoU: Return on Understanding.

• Values (What they stand for): They celebrate each other, their clients, and their process. They want to have real impact, not just the sugar rush of cheap showy stuff.

• Visibility (How they justify their place in their market’s feed): Awards, lists, recognition…all shared without brag. Credible proof to make their bona fides resonate with authority.

A solid read.

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Tim’s Teaching Moment

This works because it’s authentic. Clients don’t just see what Ladybugz does…they feel what it’s like to work with them. They see what matters to Ladybugz (and the market knows that its them…). Their ICP sees competence that justifies an investment.

Vibes, Vision, and Values aren’t “someday nice-to-haves.” They’re now things. They are biz-dev season things. They’re the the building blocks of trust, authority, and community that make sales happen without you being the cheapest or the biggest, but rather the best at being yourself.. That’s how you can WILL win - today, tomorrow & beyond.

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So yeah, vibes, vision, values.

That’s the cheat code. Ignore them and you’re just another agency in the CAC Hunger Games (nobody wins those…except Meta’s stock price).

And if you’re reading this thinking, “Cool Tim, but my vibes are chaos, my vision is foggy, and my values are mostly coffee and panic,” then hey—that’s why I built the Sales OS Call Lab™. It’ll politely (okay, sometimes not so politely) slap your sales game into shape.

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🔔 Agency Moves & Controversies Hitting the Headlines

1. LinkedIn picks McCann as global creative agency of record: LinkedIn ran a closed review and awarded its creative account to McCann. Big win for IPG’s shop. McCann is now tasked with leveling up LinkedIn’s creative and brand voice across its platforms. WTF takeaway: When brands want fresh creative energy, they’ll shift who handles the narrative. If your agency’s not just talking “creative,” but proving it, you could be next in line. Source

2. TruGreen gives WPP Media the $61M media biz + expands VML’s remit: Lawn care giant TruGreen switched media agency from Tinuiti (ouch - that is a big hit to one of my former acquirers) to WPP Media. Also digging in deeper: its relationship with VML (creative & social) is expanding into performance, SEO, digital & storytelling. WTF takeaway: Clients are tired of fragmented agency silos. Integrated offerings + data + creative synergy are now table stakes. If you can’t show how media & creative “mesh,” someone else will. Source

3. Stagwell under fire after leaked research deck tied to Israel’s Foreign Ministry: A research deck and lobbying ties (via its SKDK subsidiary) have leaked, showing political messaging work done for Israel’s Foreign Ministry. Holds-co executives are getting questions about ethics, transparency, how decisions are made inside the agency.  WTF takeaway: Reputation isn’t just about the work you do—it’s about what you’re asked to represent. In the noisy media landscape, agency values + vision + transparency get spotlighted. Miss that and you may find yourself in the headlines—for reasons you didn’t want. Source

4. S4 Capital Cuts Sales Forecast Again: S4 (Monks, MightyHive, etc.) revised its 2025 revenue forecast downwards for the second time, citing client caution under economic uncertainty. Clients are shifting budgets away from marketing toward AI capacity. WTF takeaway: If your pitch doesn’t include how you reduce risk or build future-proof stuff (hello, AI, efficiency, outcome), you’ll be first in the chop-line when the budget knife comes out. Source

5. M&C Saatchi Warns of Sales Drop as Clients Delay Spending: M&C Saatchi expects a like-for-like drop in annual sales for 2025 due to delayed client spending and macro uncertainty. They’re still trying to hold profit steady via cost cuts and restructuring, especially in underperforming geographies. WTF takeaway: Same story echoing across agencies: when clients get spooked, they freeze. That means your ability to stay confident, show relevance, help them see why waiting costs more than acting becomes a competitive edge. Source

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