Lazy Is As Lazy Does - Shortcuts Kill Your Biz

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Timmy! Don’t Sit So Close To The TV

My mother must have said that eleven thousand times to me when I was growing up.Little did I know that I needed glasses. But I sat close to the TV because it made everything look really freakin' cool. My mother was always in a panic because she thought that this thing that I was doing now was going to somehow damage my prospects for the future.

My mom wasn't always right. As a matter of fact, she may not even have been mostly right, but when she was right, she was really on point.

Today's version of "Don't Sit So Close to the TV" is "AI is going to make you stupid”, or “AI is going to diminish your critical thinking skills”, or “AI is going to make you lazy."

Founders Are Already Lazy

I don't mean that in a bad way, but we take so many shortcuts because we're so busy. Back when I was running an early-stage agency, I never did very much call prep. I figured it out on the fly. I even called my sales style "Show Up and Throw Up."

I had this huge context window, and I had enormous pattern recognition. So, I almost felt like the rigor and the details didn't matter because I had the context already. It wasn't until I started building my own sales team that I really understood the amount of damage, wasted time, and disrespect of my prospects that I had caused. I sold on vibes, mostly.

But when I was teaching someone else how to sell, I realized that the lazy way, the "I'm too busy" shortcut gave our value the short shrift, wasted precious time where we could be building expertise, authority, and trust, and wasted a bunch of my prospects' time because I wasn't on point.

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You Are Too Good To Be Lazy

So go ahead and sit really close to the TV because I know that AI, the destroyer of critical thinking, the technology laying waste to academia, the progenitor of weird 6-fingered monsters of misinformation, is actually a tool that can bring rigor, process scaffolding, and focus to your sales efforts.

Process allows you to articulate their pain points and connect your value to their pain points. Process ensures that there is a good cultural fit. Process ensures that there is a good technology fit. Process ensures that there is a good vibes fit. Process ensures that there is a budget fit.

While process doesn't guarantee success, it does prevent bad fit failures.

Let's Use AI to Make You More Rigorous & Less Busy

Like everybody else in the Western atmosphere, I have been futzing around with AI tools. I don't care which tools you use. You can use ChatGPT, you can use Claude, you can use Lindy, you can use RelayApp, you can use Agent.AI, you can use Motion … you can use whatever you want. I do not care. What I do care about is that you learn to use these tools to sharpen your approach.

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So I Made 4 Agents for You To Try

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SalesOS CallLab
Think your sales calls are fine? CallLab politely disagrees. It scores your calls against SPIN, Challenger, Gap, and BANT, points out the moments you crushed it, and highlights the spots where you lost the plot. Bonus: it drafts a follow-up email that doesn’t sound like a needy Tinder swipe.

SalesOS Discovery Lab
No more “So what keeps you up at night?” nonsense. DiscoveryLab hands you a custom set of smart, context-loaded questions that make you sound like an authority who’s already cracked their business model—not a rep reading from a HubSpot blog.

SalesOS AngleLab
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Staring at a blinking cursor is not a strategy. ContentLab rips through your site and offer, pulls out 5–7 snackable insights, and spins them into three ready-to-ship content ideas. You look like a thought leader, and your coffee’s still hot.

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Our sponsorships are ads (obviously). But some of the companies or services linked in our content may pay us a minimal commission if you buy something from them. Potential payment is never a factor in what we link to, and we have direct experience with every company or service we mention in our content.