Agencies Are Like Sharks - Agency Inner Circle #2

Table of Contents

• This Week’s Data - 2024 Growth Goals

• Resources

• Best of Agency Inner Circle Slack

• News & Notes

• Thanks To Our Sponsor - Notion

This Week’s Data - 2024 Growth Goals

Agencies are like sharks. If they aren’t movong they are dying. For emerging agencies, if you aren’t growing faster than the growth of digital spend (about 15%), you are probably falling behind the market. So keep pushing on that growth because it keeps you alive.

This week’s investigation into the world of agency data was about 2024 growth targets. Across our Slack Channel & the Interwebz, we found some interesting data. The bigger the growth target, the less likely you are to hit it. Smaller agencies (under $1mm in revenue in 2023), on average projected out over 100% YoY growth, but only 13% were on target to hit that number, whereas 80% of agencies between $5mm-$10mm in revenue were on track to hit their much more modest (but higher dollar) growth target of 20%. If you aren’t on within 20% of your growth target today, you should probably think about reforecasting.

Resources

Latest resources this week - you should check out Josh Braun’s Badass B2B Guide To Sales, this guide (it’s $197) covers an enormous amount of cold outreach, cold email and follow up approaches. Braun is a master, and I’d give it 5 stars. A lesser, but still pretty stinking good outreach guide is my Cold Email Compendium. It’s $197 LESS than Josh’s. (Note - Josh will be joining the Agency Inner Circle podcast in August).

I did a training on going upmarket with your agency clients. Watch the training on my site or right here:

Best of Agency Inner Circle Slack

Terrific discussion around what to do when you have a hot prospect who goes silent:

News & Notes

• I might be late to the party but Google put out an AI guide for 2024.

• The effervescent Taylor Holiday (founder of Common Thread Collective) sighted a new “brand search” module and posted it on LinkedIn. It is pretty slick, IMHO.

• I don’t know exactly how this impacts marketers and agencies yet, but ChatGPT 4o looks kind of amazing.

Thanks To Our Sponsor - Notion