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Agency Positioning Guide
Learn Agency Positioning the AIC Way
Digital marketing since 1997. Agency leader since 2001. Agency exits in 2009 & 2017. Agency coach since 2018.
+3
Oct 27, 2026
•
8 min read
I get this question a lot - here is your answer.
+2
Oct 23, 2026
5 min read
We've got the data - it's true. This is bad for an industry full of "creative" people.
+4
Oct 20, 2026
7 min read
But all the juicy stuff that you guys are blabbing about can unlock an agency growth storm.
Oct 16, 2026
6 min read
Change sucks. It's hard & everyone hates it. LFG
Oct 13, 2026
Buying is a complex journey that you've got to scope out...
+6
Oct 9, 2026
AI knows a lot of stuff but doesn't understand anything.
Oct 6, 2026
4 min read
Don't make my fantasy baseball mistakes...
Oct 2, 2026
How to be an overnight success in the next 15 years....
Sep 29, 2026
68% of SMB CEOs Don't Have A Sales Process
Sep 22, 2026
There's more variety than you might imagine...
Agency Operations & Delivery
Sep 18, 2026
Keep your wits about you...it's pretty turbulent out there
Sep 15, 2026
10 min read
It's crunch-time, friends. Are you ready fr fr?
+1
Sep 11, 2026
Even if you aren't part of the decision-making process, you have to insure that your value is seen, felt, and maybe most importantly, heard.
Sep 9, 2026
CTC is a positioning powerhouse with a twist
Sep 4, 2026
Change is happening - some good, some bad
Sep 1, 2026
Shelley Levene isn't your new closer - you can do better
Aug 28, 2026
9 min read
This is WAAAAY more stressful than that John Krasinski/Emily Blunt giggle-fest.
Aug 25, 2026
A melodic account management function is music to my ears.
Aug 21, 2026
We all do this for the cash and prizes right?
Aug 18, 2026
Don’t let Agent Smith drown you in admin hell...
Aug 14, 2026
There's a reason why great chefs have a kitchen full of staff
Aug 11, 2026
Functional movement, function medicine, functional management?
Aug 7, 2026
Sometimes less is more...
Aug 4, 2026
It sounds really simple. They said YES. Now what do you do?
Jul 31, 2026
This path isn't easy, but I'm really glad you've chosen it.
