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Agency Positioning Insights

Most agencies sound exactly the same. Finding the thing only you can credibly say, and building a business around it instead of competing on price.

Agency Positioning Insights

+3

To AI or Not To AI - That's Is The Question

Jul 24, 2026

•

5 min read

To AI or Not To AI - That's Is The Question

Alas poor Yorick...all that glitters is not gold... and some other Shakespeare stuff.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

Agency Positioning & Lead Generation Is Like A Game Of Clue

Jul 21, 2026

•

6 min read

Agency Positioning & Lead Generation Is Like A Game Of Clue

This is like a game of Clue - you need to know the who, what, where & how before you start winning business.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+1

The How, What, Who Conundrum

Jul 17, 2026

•

6 min read

The How, What, Who Conundrum

You know how to do the stuff you do - but the other stuff can be mysterious.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+1

What's In Your Portfolio?

Jul 14, 2026

•

7 min read

What's In Your Portfolio?

Your agency needs assets to activate your clients

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+1

I Literally Have No Idea What You Said

Jul 10, 2026

•

5 min read

I Literally Have No Idea What You Said

I know all the words...but they've never been put together like that before.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+4

Are You A Jack (or Jill) Of All Trades?

Jul 7, 2026

•

7 min read

Are You A Jack (or Jill) Of All Trades?

It's a rough spot to build a business from...

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

Agency FACE/OFF

Jun 30, 2026

•

8 min read

Agency FACE/OFF

Are you showing your John Travolta face or your Nic Cage face.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+2

Does Your Agency Milkshake Bring Brands To The Yard?

Jun 23, 2026

•

6 min read

Does Your Agency Milkshake Bring Brands To The Yard?

Positioning + Content = Yummy, juicy, delicious thinking that brings all the brands to the yard

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+2

7 Step Framework For Agency Website Positioning

Jun 19, 2026

•

5 min read

7 Step Framework For Agency Website Positioning

You've got to remember who your website is for...(hint - its not you...)

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

Better Is Bogus - 3 Ways To Sell Better Than "Better"

Jun 2, 2026

•

7 min read

Better Is Bogus - 3 Ways To Sell Better Than "Better"

Pitching better is mostly a waste of time.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+1

Fix Your Agency Positioning - Build A Beacon Part 2

May 29, 2026

•

7 min read

Fix Your Agency Positioning - Build A Beacon Part 2

In Inner Circle 156 we talked about why to build a beacon, and today we're talking about how.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+2

Build A Beacon - Agency Positioning Guide

May 26, 2026

•

5 min read

Build A Beacon - Agency Positioning Guide

Don't miss out on agency growth opportunities because you don't understand meerkats.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

Be Weird - Not Unbuyable

Apr 24, 2026

•

6 min read

Be Weird - Not Unbuyable

It's hard to assign a budget line item to "What do you do again?"

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

Dr. Tim Has The Cure for Your Growth Ailments

Apr 17, 2026

•

5 min read

Dr. Tim Has The Cure for Your Growth Ailments

Poopy pipeline is something that impacts every business from time to time, but I think I've got the cure.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+5

Inside Your Agency, There Are Two Wolves

Apr 14, 2026

•

15 min read

Inside Your Agency, There Are Two Wolves

OK, fine...there aren't, but there are two brands...I bet you didn't know that, did ya?

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+4

Your AI Marketing Sucks (And It's Not Really Sam Altman’s Fault)

Apr 7, 2026

•

15 min read

Your AI Marketing Sucks (And It's Not Really Sam Altman’s Fault)

I mean, it is a little bit, but it's mostly your fault.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

What? Can't Hear You (Yet)

Apr 3, 2026

•

21 min read

What? Can't Hear You (Yet)

Building an audience is hard (or is it?) Let's find out.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+2

Does Your Agency Work For Lumon Industries? (I bet it does...)

Mar 31, 2026

•

20 min read

Does Your Agency Work For Lumon Industries? (I bet it does...)

I'd bet money that your agency has an INNIE & an OUTIE

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+1

4 Simple Questions That Accelerate Positioning Clarity

Mar 20, 2026

•

12 min read

4 Simple Questions That Accelerate Positioning Clarity

What do Swiffer, Blackberry, Sonos & Vercel have to do with your agency?

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

Attention Is Good, But Alignment Is Better

Mar 17, 2026

•

18 min read

Attention Is Good, But Alignment Is Better

Getting seen is good, but making connection easier is better.

Tim Kilroy
Tim Kilroy

Discovery Calls

+2

Who Ya Gonna Call? Ghostbusters!

Mar 6, 2026

•

14 min read

Who Ya Gonna Call? Ghostbusters!

You ain't afraid of no discovery call ghosts

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+1

Vibes, Vision & Value/s Aren't Just Marketing

Jan 27, 2026

•

9 min read

Vibes, Vision & Value/s Aren't Just Marketing

Let's dive in to value/s for a minute...

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

Creative Whack Pack

Jan 20, 2026

•

7 min read

Creative Whack Pack

Big, bold moves? Maybe, maybe not...but moves for sure.

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+3

Surprises Are Surprising...

Dec 16, 2025

•

12 min read

Surprises Are Surprising...

Don't let yourself become a YAFA

Tim Kilroy
Tim Kilroy

Agency Positioning Insights

+1

Company Culture Doesn't Come From a Slide Deck

Dec 9, 2025

•

12 min read

Company Culture Doesn't Come From a Slide Deck

Thank gawd...cuz those things are snoozy....

Tim Kilroy
Tim Kilroy
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