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Agency Positioning Guide
Learn Agency Positioning the AIC Way
The founder's side of it: money, risk, focus, burnout, and the identity questions nobody warns you about when you start an agency.
+4
Aug 18, 2026
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7 min read
Don’t let Agent Smith drown you in admin hell...
+2
Aug 11, 2026
5 min read
Functional movement, function medicine, functional management?
Jul 3, 2026
6 min read
What a Georgian woman and a Jamaican man taught me about what it means to be an American.
May 15, 2026
8 min read
An entrepreneur's mind is an incredible place full of amazing potential, but if you don't learn how to get stuff out of your head, your business is never going to grow.
May 5, 2026
My ADHD hates this email - it makes me crazy
+3
Apr 24, 2026
It's hard to assign a budget line item to "What do you do again?"
Apr 21, 2026
Abdicate isn’t a fancy tropical fruit - it is an agency killer.
Feb 13, 2026
16 min read
You Are A Business, Man
Feb 3, 2026
12 min read
Peter Ducker was only half right...
Jan 30, 2026
13 min read
Maybe it isn't ALL bad. There might even be some good stuff, too.
Jan 23, 2026
10 min read
Complexity is the enemy
+7
Jan 9, 2026
It's cuz you aren't doing them the way your agency needs...
Jan 2, 2026
Because it’s probably not where you might imagine....
Dec 5, 2025
11 min read
This is all a big plan to get you to see "the big plan"
Nov 14, 2025
Please read this if you want to grow your agency...
Nov 11, 2025
I got 99 problems & a plan ain't one
+13
Oct 31, 2025
17 min read
This has happened fast - and I am happy you are here!
+6
Oct 24, 2025
Seriously, you don't. You work with them
Oct 17, 2025
S#!t happens - its the bounceback that matters...
Oct 3, 2025
For lots of agencies, this is make or break time...
Sep 19, 2025
This isn't just theory - this is how powerful agencies do it IRL
Sep 16, 2025
What to measure when the world is volatile.
+5
Sep 2, 2025
15 min read
It's not your "homerun" offer or your FOMO discount
Aug 26, 2025
22 min read
A little Man vs Machine → fighting for the soul of the internet & of all humanity. Probably.
Aug 12, 2025
Forget TOFU/MOFU/BOFU