OMFG - I Don't Have Any Time

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Whatever you have to do, fills up all the time you have to do it in

My wife is one of those incredibly rare people who is only truly happy when she has a list, too much to do, and not enough sleep. I don't f’ing get it. She frequently says, "If you want something done, give it to a busy person."

Now every agency owner, agency employee , freelancer, consultant, etc. that I know, is really, really, really busy. There are times of year, like this time of year, where there is so much to do that it is TRUE thay you don’t have enough time to do it.

Most of the time, that’s a function of your work filling up all of your time. If you give yourself an hour to do something, its going to take 60 minutes. If you give yourself 35 minutes to do the same task - it probably takes 35 minutes.

But the feeling of busy is real. (Editor’s note - this phenomena of feeling busy is EXACTLY why you need to do some time tracking with your team. Whatever the workload is, everybody ALWAYS feels busy.)

Feeling busy allows you to make choices that aren't good for you…

For us agency folks, busy often pushes out the idea of business building. You're so busy with client work and with admin that you feel like you don't have time to build your business. I know that I felt that way when I ran an agency.

So lots of us skip out on things like content creation because it feels hard. It feels like it's going to take a lot of time. So when we do it, it actually takes a lot of time.

I call BS. 🙃 

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Back to the BS

That “OMFG I am so freakin’ busy!” feeling gives you permission to ignore stuff that you don't want to do. You convince yourself you don't have time…

Most of the time we are avoiding something that has some kind of risk. Maybe it's sales, maybe it's posting on LinkedIn, maybe it's going to a conference. I don't know. But too busy results in something that is way worse than too busy…

TOO BUSY = TOO BROKE

You'd think it would be the opposite right? If you're really busy, you've got so much work to do that you're making tons of money. That's generally true for about three weeks. If you continue to be too busy to do the hard things, too busy becomes too broke really fast.

Content and marketing is the thing that so many of us feel like we're too busy for…

It's kind of funny because we're marketers. We ask our clients to make content all the time. We are in charge of amplifying content and deciding what content gets made. But we're not super awesome about doing it for ourselves…

I know that I have been talking about content forever. We've got the concept of Vibes, Vision, Value, and Visibility (aka VVV+V), we've got VVV+V IRL (hey Ladybugz!), we’ve yummy yummy PB&J Crustables - oops I mean Trustables, & we've got all sorts of content fights with robots.

And still…not everybody is listening and jumping on the "I have to make content because it attracts better buyers" bandwagon. (Seriously, like WTF, man?)

So what I'm about to show you is a sneak peek at something I call DemandOS.

It’s my effort to change the way your think about content development. You don’t need to be an “influencer” to generate content. You don’t need to be a writer. You don’t need to be an artist. Because you are a human being that engages in communication every day…

YOU ARE A CREATOR.

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You are a walking, talking, singing, dancing, thinking content machine…

Every time you talk to a client, you are making content. Every time you coach one of your employees, you're making content. Every time you're thinking big thoughts, you could be making content…

I'm not going to go into all of the reasons why content is crucial to growing your business…but I have created a really simple tool that will give you really great insight into the content that you have made, the content that you should make, what other people are living in your content world and what you can do to make better content than they can. I wrapped it all up in a really nifty little report. It's free, it's easy, and gosh darn it, I think it's really fucking good. (And, it tells you what kind of agency archetype you are - pretty fun, IMHO.)

The DemandOS Visibility Engine isn't designed to be some crappy lead magnet that gives you blah blah stuff that you already know.

• It compares your market intention with what you say.

• It compares you to your direct competitors.

• It tells you topics that you have an unfair advantage in and it gives you an AI assist in making a LinkedIn post about that topic.

• It tells you what content is working.

• It tells you what content needs to get working.

It's going to come at you with a little bit of snark and maybe a couple swear words, if you are lucky.

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What’s your relationship with content?

You've heard the old saying, “Content is king”. It’s more that than - content is queen and prince and emperor, too.

Content is how we communicate. Content is our methodology for explaining ourselves. Content is our way of connecting with other human beings.

If you aren't making content, then you aren't connecting. You aren't presenting all of the ways that you can help potential clients. You aren't spouting off how great your team is.

Deciding that you are too freaking busy to make content means that you're not serving your team or your potential clients.

Come on…get over yourself…make some content! Generate your own demand!

Check out the DemandOS Visibility Engine. I think you're going to find it super, super helpful. When I did my visibility engine report, I found stuff about my positioning and content that aren't aligned with my target market. What the hell?

Let the DemandOS Visibility Engine give you a slap in the face, a pat on the back, a kick in the butt, a rousing round of applause - whatever it discovers you deserve 😀 .

Educate yourself about the content you create, the content you ought to create and follow the 90-day content plan.

It's pretty good for the low price of free. Talk to you next week.

Our sponsorships are ads (obviously - duh). But some of the companies or services linked in our content may pay us a minimal commission if you buy something from them. Potential payment is never a factor in what we link to, and we have direct experience with every company or service where you can buy something that we mention in our content.